Promotional products can build your brand, maximize your marketing presence at tradeshows and business meetings, or increase sales results. But how do you match business objectives, great marketing ideas and promotional products - within budget and business demands?

An AIA promotional consultant can help you develop ideas that work, such as:

Business objective: Increase sales for a B2B industry Product: Collapsible can cooler Idea: A business-to-business sales person made appointments with prospects and delivered a soft drink in an imprinted can cooler. He promised that when the beverage was gone, his presentation would be over. He left the can cooler with the prospect as a gift for the time and reminder of presentation. Contact information was printed on the can cooler.

Business objective: Build teamwork at an IT consulting company Product: 22-oz Sportster Travel Mug Idea: A service provider of small office network solutions would always give the mug to members of the team at the companies they served. He said it made everyone feel part of the team and part of the solution. Plus, mugs kept the company name visable after the project was complete.

Business Objective: Increase sales for a pizza delivery service Product: Potholder Idea: A pizza shop with delivery service gave this potholder to all deliveries over a certain dollar amount. The potholder has a pocket on one side into which the pizza shop inserted a printed coupon sheet for deals on pizzas, beverages, sandwiches and other products. The ad message carried the phone number and web site which has the menu.